Foxtel’s New Content Marketing Strategy

Strategy | Identity | Experience

Planning & facilitating a better way to be the best

Foxtel has Australia’s biggest & best range of programming, but having so much to say can put a strain on time & resources. So we developed an efficient ‘always on’ marketing strategy with Foxtel, rebuilt their messaging hierarchy and redesigned all of the brand’s content advertising in print, digital & social. Now Foxtel can advertise its brilliant range at high volumes while maximising comprehension, response & emotional affinity

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