Strategy | Identity | Experience
Owning the joyful anticipation of special TV moments
Sky Deustchland’s customers love it because it delivers more special TV moments to look forward to than any other provider. Our job was to help Sky’s prospects feel the same way, and we helped Sky isolate a very special German word for anticipation: ‘Vorfreude’. Vorfreude became Sky Deutschland’s main communications thought, appearing in everything from big event advertising – such as the launch of the Bundesliga – to everyday appointment to view
