Strategy | Identity | Experience
Introducing the new My5 – instant reward at the touch of a button
Voyager has partnered with Paramount to create a new brand experience for My5, Channel 5’s video on demand service, promising viewers instant reward at the touch of a button.
My5 is home to a brilliant-but-not-baffling range of high quality home-grown programming, including fascinating documentaries, original British drama, compelling real life stories and hours of programming from Channel 5’s pre-school brand, Milkshake!.
Working closely with VCreative, the in-house creative team at Paramount, we devised the brief of ‘instant reward at the touch of button’, and the result is a rich, warm, enticing brand identity that works throughout the audience journey.
It’s all led by a tactile new logo which also brings My5 closer to Channel 5 by integrating the ‘My’ into the ‘5’.
For Voyager, it’s been the most complete and single-minded task we’ve ever undertaken, and the truest to our founding aims: build beautiful brands that work harder & keep the audience with you.
