ESPN America

Identity | Planning & Marketing | Positioning | X-Platform

Launching a genuine American sports channel for Europe

ESPN America was ESPN’s first live channel in the UK, and after talking to U.K. fans of American sport, we found that what they wanted most was an authentic American sports channel that ‘spoke American’. So we positioned ESPN America as ‘the real deal’ and ‘American For Sports’, bringing it all to life with iconic design


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Creative Directors: Andrew Olley & Tim Finnamore