Planning & Marketing | Positioning

Creating a visual language for classical music

Classica is the home of classical concert programming in Germany and Austria, but it had a problem: it lacked a visual language with which to promote itself. So we went to the heart of the classical experience and made transcendent beauty the core campaign thought, and ‘go somewhere beautiful’ became the brand’s campaign idea. The new work, originated and made by our friends at BDA Creative, won this year’s Gold Award for Brand Identity at Promax Europe

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Created by BDA Creative