Sky Deutschland

Identity | Planning & Marketing | Positioning

Owning the joyful anticipation of special TV moments

Sky Deutschland’s existing customers love it because it delivers more special TV moments to look forward to than any other provider. Our job was to make Sky’s prospects feel the same way, and we helped Sky isolate a very special German word for anticipation: ‘Vorfreude’. Vorfreude now appears in everything from big event advertising – such as the launch of the Bundesliga – to everyday appointment to view



View Credits

Vorfreude Ideology Film created in association with BDA Munich
Appointment to view print and digital templates created in association with Studio Hansa
Movies TV template created in association with Studio Hansa