Strategy
Creating the great big channel with a great big heart
ITV Choice was launched as ITV’s premium entertainment channel in South Africa & South East Asia. We worked with the ITV team to identify a new slate and a new core audience – one that loves to binge on quality popular drama, intelligent gameshows and big-name factual programming. The result is a big-hearted channel that’s really taking on the more established channels from BBC Worldwide and NBCU, with weekly reach doubling in South Africa since the new strategy was implemented
